A lifestyle video is a video that exemplifies the ‘lifestyle’ behind your product or service and appeals to the customer demographic you’re trying to reach. Lifestyle videos focus on the product or service, using beautiful visuals and action shots to paint a stunning picture of what your prospective customer’s life will be like if they become a consumer of your product or service.
According to Forbes, 90% of customers say videos help them make buying decisions. 64% of customers say that seeing a video makes them more likely to buy.
E-commerce shoppers expect an interactive video experience when they search for a product online. They want to understand how a product works, see it in use, understand how it will benefit them, and feel its authenticity.
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